/ AI ETHICS + AD POLICY PLEDGE
Seven things we will not do.
In writing. With audit hooks.
AI sports-betting tools are 18 months ahead of the regulators chasing them. The right thing is to publish the lines we will not cross, before a state legislature does it for us.
HOW THIS PAGE WORKS
Each pledge below is paired with an audit hook. The hook names the file, the surface, or the public record that lets you verify the pledge is held. If we ever break one, the audit trail will show it before any reporter does.
The seven pledges
No synthetic celebrity voices or likenesses, ever.
We will not generate or post audio, video, or images that imitate a real athlete, broadcaster, or public figure. No deepfakes, no AI voice clones, no celebrity face-swaps. The Connecticut PRIA-style ad-ban bills exist because operators have already crossed this line. We will not.
Audit hook: every NuroPicks asset on socials is hand-authored by David Olverson (founder) or generated from documented prompts that name no real person. Public roster of social handles at /transparency.
No personalized DM outreach to acquire users.
We will not slide into your DMs on X, Discord, Instagram, or anywhere else with cold pitches. We will not pay influencers to do it on our behalf. Acquisition is organic through public posts, the public record, and word of mouth. If a DM claims to be NuroPicks promoting an offer, it is impersonation. Report to [email protected].
Audit hook: zero DM-acquisition spend in any monthly statement. Supplier list (Stripe charges, Resend logs) is internal but available to MGC or state regulator on lawful request.
No hallucinated injury status or fabricated stats on any pick.
Every pick embed cites injury-feed source and fetch timestamp. If the injury feed is unreachable, the pick is held until it is. We will not fill the gap with model guesses about player status. The r/sportsbook complaint cluster around competitors saying a player was out when the player was active is the exact pattern this pledge prevents.
Audit hook: every Pro and Elite pick embed surfaces injury-feed provenance + fetch_ts. Verification chain at /verify resolves any pick hash to its input snapshot.
No fake testimonials. No paid 5-star reviews.
Every testimonial on this site is from a real, named user who agreed to be quoted. We do not commission Trustpilot, Reddit, or Discord reviews. We do not run review-incentive promotions that pay for positive feedback. If a NuroPicks marketing surface quotes you, you signed off on the quote.
Audit hook: testimonial sources documented in repo at web/content/testimonials.json with consent_ts per quote. Public record at /record is the primary social proof; quotes are secondary.
No dark-pattern auto-renewal. No surprise charges.
Stripe checkout discloses billing cadence and the cancel path before any charge. Cancel buttons are one click in the dashboard. We do not require a phone call, an email to support, or a wait period to cancel. The OddsJam Trustpilot $1,998-annual-denied-refund pattern from 2026-04-01 is the exact friction we refuse to build.
Audit hook: cancel flow lives at /account/billing; one click ends the subscription. Refund policy at /cancel-refund. NOWPayments crypto path uses a 30-day rolling refund window mirrored from the Stripe terms.
No targeting of self-excluded users. No win-back to lockouts.
If you self-exclude in Discord or trigger a state-list registration, our marketing automations stop reaching you. We do not run win-back campaigns to lockout users. We do not segment by stake size to prioritize high-LTV outreach. The MGC 2026 shadow-limit rule is policy floor; this pledge is policy ceiling.
Audit hook: self-exclusion list is an exclusion segment in every Resend automation. /self-exclude in Discord toggles it within five minutes of confirmation.
No model-bias toward problem gamblers. No leaderboard celebration of losses.
Our XP and streak systems reward bankroll discipline (Quarter-Kelly compliance, max-stake caps, +EV-only filters), not raw volume. The leaderboard does not surface losing users to shame them. We do not run promotions that say things like Last chance to win it all back. We will not adopt them if we ever find them in our roadmap.
Audit hook: src/bot/services/streak-rewards.js gates milestone XP on +EV-filtered wins, not raw count. /shop unlocks are non-monetary cosmetics, not stake-amplifiers.
Industry patterns we refuse
Each row names a real, documented pattern in the AI-picks space and the specific way NuroPicks declines to participate.
Synthetic celebrity gambling ads.
We will never license, generate, or distribute AI imitations of real public figures. This is the exact ad pattern Connecticut and Massachusetts are moving to ban; we are aligned with the legislation, not lobbying against it.
Source: brightsideofnews.com April 2026 - Connecticut PRIA Act framework
Hallucinated injury / lineup status as confidence-padding.
Pick embeds quote injury-feed provenance and fetch_ts. If the data is missing, the embed says missing. Models do not fill in what they do not know.
Source: r/sportsbook April 2026 - 'Leans told me Giannis was out, he played 38 min' 180 upvotes
Auto-renewal traps + denied annual-plan refunds.
One-click cancel. 30-day refund window. No retention friction. Cancel link is on every billing email and on /account/billing.
Source: OddsJam Trustpilot complaints April 2026 + r/sportsbook 110+ upvote refund thread
Personalized DM outreach + paid influencer tipster shilling.
Zero cold-DM spend. Zero paid tipster reposts. Acquisition is the public /record and organic word of mouth. The economics of paying for a shill are at odds with publishing your own honest hit-rate.
Source: securestakes.substack.com April 2026 - AI-scam pattern essay
Caught us breaking one of these?
Email [email protected] with the surface, the timestamp, and any screenshot you have. We publish a quarterly transparency note that lists any incident plus the corrective action. If we did it, we will say so.
21+ only. Not financial advice. 1-800-GAMBLER.
Must be 21+. Gambling problem? Call 1-800-GAMBLER. NJ/PA: 1-800-GAMBLER · MI: 1-800-270-7117 · VA: 1-888-532-3500 · CO: 1-800-522-4700 · NY: 877-846-7369 (HOPENY).
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