/ COMPARE / VS ESTABLISH THE RUN

NuroPicks vs Establish The Run

Establish The Run is the premium DFS + prop projection subscription with documented historical records (228-158 NFL props 2024, 14% ROI). NuroPicks ships SHAP-explainable AI sports-betting picks with pre-lock SHA-256 hashes, a 67-command Discord bot, an 85/15 capper marketplace, and a free tier. Different products, same audience: bettors who want math, not vibes.

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Pre-lock SHA-256 record

ETR publishes a record (228-158 NFL props 2024). We commit each pick's hash before publish via /verify, so the record can't be quietly amended.

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SHAP factor breakdown

ETR shows projection numbers + analyst notes. We surface signed-basis-point SHAP factors so you can audit which features moved each model output.

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3 daily SHAP picks free

ETR puts everything past the preview behind a $30+/mo paywall. Our free tier ships 3 SHAP picks/day, a 67-command Discord bot, and 6 academy modules.

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Discord-native + capper marketplace

ETR is YouTube + subscription content. We're a Discord-first community with a 67-command bot, copy-bet, and an 85/15 capper rev-share marketplace.

FEATURE	ESTABLISH THE RUN	NURO FREE	NURO PRO	NURO ELITE
Price	$30-90/mo by sport	$0	$29.99/mo	$79.99/mo
Primary product	DFS projections + prop bets	AI sports betting picks	AI picks + marketplace	AI picks + priority + lounge
Reasoning per pick	Statistical projections + analyst notes	SHAP factors in basis points	SHAP + WHY drivers	SHAP + raw JSON
Public historical record	Yes (228-158 NFL props 2024 published)	/record/all-time, no date filter	/record/all-time	/record/all-time + JSON
Pre-lock SHA-256 hash	-	✓ /verify	✓	✓
DFS lineup optimizer / solver	Yes (premium)	Yes	+ alerts	+ priority compute
Underdog / DraftKings DFS pricing	Native integration	-	Roadmap	Roadmap
Sportsbook prop sweep across books	-	-	Roadmap (prop alignment)	Roadmap
YouTube / podcast cadence	Daily YouTube + podcast	Blog + Discord live	Blog + Discord	Blog + Discord
Discord bot (slash commands)	-	67 commands	67 commands	67 + lounge
Capper marketplace 85/15	-	view	follow	copy-bet
Free tier	Preview articles only	3 SHAP picks/day + bot	unlimited + marketplace	unlimited + priority

Pick NuroPicks when

✓Sports betting (not DFS) is your primary use case.
✓You want SHAP factors per pick instead of projection tables + analyst notes.
✓You want pre-lock SHA-256 hashes verifiable via /verify on every pick.
✓You want a 67-command Discord bot inside a community.
✓You want an 85/15 capper marketplace where verified third parties earn rev-share.
✓You want a free tier that ships actual picks, not just preview articles.

Pick Establish The Run when

>DFS lineups (PrizePicks, Underdog, DraftKings DFS) are your primary use case.
>You want Adam Levitan's voice on YouTube + podcast as a core product feature.
>You're paying for ETR's NFL prop subscription and the 228-158 record is enough proof for you.

Sports betting first. Hash-verified record. Free tier with picks.

3 AI picks per day with SHAP factors, /verify hash chain, 67-command Discord bot, 279-term glossary. ETR is DFS; we're sports betting AI.

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