/ FOR AFFILIATE MANAGERS / 2 MIN READ
Everything you need to approve us in two minutes.
Single canonical brief for sportsbook affiliate program managers (DraftKings, FanDuel, BetMGM, Caesars, Fanatics, Pinnacle USA, Circa, ESPN BET) reviewing NuroPicks as a publisher placement. Compliance posture, audience snapshot, editorial integrity, ad inventory, attribution method, and a clean checklist of what we send with applications.
Compliance posture
Legal entityNuroPicks LLC
JurisdictionWyoming
Founded2026-04-22
EINOn file with IRS; available on W-9 request via partners@nuropicks.com
Age gate21+ enforced site-wide via cookie + middleware → RG resources
FTC affiliate disclosureSite-wide AffiliateDisclosure component on every page that hosts outbound book links
State eligibilitySite-wide compliance with U.S. regulated-state list; out-of-state visitors see no book CTAs
Self-exclusion respectedHonors state self-exclusion lists; site never serves CTAs to known excluded users
Privacy policyPublic → /privacy
Terms of servicePublic → /terms
Audience snapshot
Pre-revenue early-launch state. Honest numbers only; we do not fabricate audience size for pitch decks. Real-time metrics reflected at /record and /status.
Primary surfaceWeb (nuropicks.com) + Discord bot + Resend email pipeline
Audience profileU.S. sports bettors, 21+, ages 21 to 45, primarily mobile traffic
Geo focusU.S. states with regulated sports betting; site does not target NJ/NV/Vegas-only audiences
Content cadenceDaily picks across NBA, NFL, MLB, NHL, NCAAF, NCAAB, WNBA, soccer, tennis, MMA
Public proofAppend-only ledger → /record
Editorial integrity
No paid placementSportsbook ratings are not influenced by affiliate revenue; rubric is published → rubric
Rating methodology6-criterion weighted scoring (pricing 30%, liquidity 20%, props 15%, live 10%, payout 10%, support 15%)
Public per-book reviewsPer-book detail pages with verdict box, payout table, state availability, positiveNotes/negativeNotes JSON-LD → /sportsbooks
Author bio + COINamed authorship with conflict-of-interest disclosures → David Olverson
Append-only pick ledgerDatabase-trigger enforced; no retroactive edits or deletes → methodology
Available ad inventory
Inbound-link surfaces where a sportsbook brand can appear. Most are dedicated review pages with canonical URLs and per-book Schema.org Review markup.
Per-book detail pagesDedicated /sportsbooks/[slug] for DK, FD, BetMGM, Caesars, Circa, Pinnacle, Fanatics → index
Sportsbook indexAggregated /sportsbooks page with comparison tables and cross-links
Promo-hunt guideInline outbound book mentions where the promo discussion is concrete
Cheat sheetSticky bottom Discord CTA + 5-book reference grid → /cheatsheet
Sport landing pages/nba, /nfl, /mlb, /nhl with per-sport book recommendations contextualized to that sport
Custom integrationsCustom rate cards, dedicated landing pages, and category sponsorships available on request
Attribution method
TrackingUTM-tagged outbound links with source=nuropicks per book; campaign-specific subcodes available
Postback supportS2S postback URLs supported; can ingest any standard affiliate postback format
Pixel supportPixel-based attribution available where required by the affiliate program
Click-fraud postureBot traffic filtered server-side via middleware before counting toward attribution
Reporting cadenceWeekly volume reports on request; monthly placement performance review
Data sharingAggregate-only; no PII sharing under any program. Compliant with state privacy regulations
Application checklist
We send the items below with every program application. If your intake form requires additional materials, email partners@nuropicks.com and we will produce them within 1 business day.
- Affiliate application form (your standard intake)
- Site URL: https://nuropicks.com
- Audience size + geo breakdown (best estimate, no fabrication)
- Compliance attestation (21+ age gate, FTC disclosure, state eligibility, RG posture)
- FTC disclosure page screenshot (mounted on every book-link page)
- Editorial standards page (no-paid-placement attestation)
- Author bios + COI statement
- Sample placement screenshots (5-10 from /sportsbooks/[slug] and /cheatsheet)
- Public pick ledger URL as proof of pre-existing audience activity
- W-9 (delivered on signed-application request)
- Bank wire / ACH details (delivered post-approval via Mercury)
Direct contact
Affiliate programpartners@nuropicks.com
Press / mediapress@nuropicks.com
Account / billing supportsupport@nuropicks.com
Responsible gamblingrg@nuropicks.com
Response timeUnder 1 business day for partner inquiries; same day for time-sensitive program reviews
FounderDavid Olverson → bio
21+. NuroPicks is entertainment and education, not financial advice. Past CLV does not predict future results. NuroPicks LLC is registered in Wyoming. All affiliate placements are FTC-compliant. Gambling problem? Call 1-800-GAMBLER.
Must be 21+. Gambling problem? Call 1-800-GAMBLER. NJ/PA: 1-800-GAMBLER · MI: 1-800-270-7117 · VA: 1-888-532-3500 · CO: 1-800-522-4700 · NY: 877-846-7369 (HOPENY).
NuroPicks LLC · 30 N Gould St Ste R, Sheridan, WY 82801